Business & Marketing
Program information that prepares students for careers and/or postsecondary education in the areas of marketing, finance, accounting, information technology, entrepreneurship, and economics.Business & Finance Sector and
Marketing, Sales, and Service Sector
The primary purpose of business education is to provide instruction for and about business. Students learn the basics of personal finance, develop techniques for making wise consumer decisions, master economic principles, and learn how businesses operate. In addition, business educators play a prominent role in developing the knowledge, skills, and attitudes necessary for students to succeed in the workforce. Further, business education courses provide the impetus for students to successfully complete college programs in one of several business areas.
The multifaceted discipline of business education includes subject matter areas that focus on the core areas of business (management, marketing, finance, accounting, entrepreneurship), on factors that affect business (economics, international business, business law), on basic skills (computation and communication), and on examining business from different perspectives.
One of the most important components of business education is information technology (IT). In this critical area students learn to use computers as tools in conjunction with related software. In addition, they learn to make decisions, to produce professional documents, to communicate via the Internet, and to research topics utilizing libraries around the world.
- Business and Marketing Program Summary
Provides information on services, funding, students served, and student benefits. - California Virtual Enterprise
- California Business Education Association (CBEA)
Resources
- California Career Technical Education Model Curriculum Standards (PDF; 2MB) May 2005 Edition
- California Career Technical Education Framework for California Public Schools (PDF; 5MB) 2007 Edition
- CTE Online
A resource devoted to connecting educators and leaders to quality professional development tools. - Student Organizations
Contact Information
Career
Technical Education (CTE) Leadership and Instructional Support Office
Career and College Transition
Division
California Department of Education
1430 N Street, Suite 4202
Sacramento, CA 95814